Work
Built around the business.
Three projects, each shaped by what the business in front of us actually needed. Every screenshot is the client’s own live site.
Ale Cleaning Services
Website + instant estimator
A clear path from browsing to an estimate.
- The business
- A family-owned cleaning company working across homes, businesses, property managers and job sites in Chicago, Chicagoland and Northwest Indiana, covering residential, commercial and construction cleaning.
- What it needed
- Three quite different kinds of customer were arriving in the same place, and every one of them wanted the same thing first: a price. Answering that one at a time, by phone, is work that falls on the owner.
- What we built
- A multi-page site organised around the three service lines, with a free estimate request reachable from every page, and a separate step-by-step estimator that collects what a quote actually depends on.
On the site
- Service pages split by residential, commercial and construction
- A “request a free estimate” path available from every page
- A three-step instant estimator covering service, space and condition
- Trust details carried in the page itself: insured and bonded, family-owned, English and Español
La Michoacana Premium
Websites for two locations
Two neighbourhoods, one catering path.
- The business
- An ice cream and Mexican treats business with shops in Pilsen and Oak Lawn, selling over the counter and also catering events.
- What it needed
- Walk-in trade and catering are different businesses with different questions. Catering enquiries needed somewhere to land instead of arriving as phone calls during a shift.
- What we built
- A site per location, each introducing the shop and its neighbourhood, with catering given its own section and a direct request path rather than being buried in general contact details.
On the site
- A site for each of the Pilsen and Oak Lawn locations
- Catering presented as its own section, including the ice cream cart for events
- A “request catering” action carried in the header
- Menu, story, visit and FAQ sections for walk-in customers
Esperanza del Corazón
Spanish-language programme website
A complicated process, explained in order.
- The business
- A family reunification programme that accompanies adults aged 57 and over in Mexico through a consular appointment and, if a visa is granted, coordinates the trip to the United States, the reunion with family, and the return.
- What it needed
- Families were trying to understand a process with real stakes, in which the outcome is decided by a consulate and not by the programme. The site had to explain the steps plainly and set expectations honestly.
- What we built
- A Spanish-language site built around the sequence a family moves through, with requirements, the programme itself and frequently asked questions each given their own place, and a direct way to ask whether a relative qualifies.
On the site
- Written in Spanish for the families who use it
- Requirements, programme and FAQ separated so each can be read on its own
- A “find out if my relative can take part” enquiry path
- WhatsApp contact, which is how these families actually get in touch
- States plainly that visa approval rests with the consulate alone
